The soon to launch ESPN BET promo code will likely have consistent options. Either way, it is a good idea to identify the NBA betting sites that offer above average odds on a consistent basis. An NBA betting site may even be happy to operate at a loss for some time in a bid to gain more customers, so it will provide reduced juice lines and ultra-competitive odds on moneylines, props and futures. A sportsbook may be able to beat its competitors on price thanks to the efficiency of its business model, which allows it to operate on slimmer margins. Some sportsbooks consistently offer better NBA odds than their rivals.